Henry Teams with Tonies®
November 19, 2025
NOVEL ENTERTAINMENT TEAMS WITH TONIES®
FOR FIRST HORRID HENRY SPOOKY-THEMED AUDIO STORIES ON THE AWARD-WINNING AUDIO PLAYER
Oxford, UK – 4 November 2025. Novel Entertainment has partnered with audio-player company tonies® to bring two hours of specially adapted spooky stories from Horrid Henry’s treasure trove of fan-favourite audio books to tonies’ listeners for the first time, as the audio-player company spearheads a push into an older demographic.
The Toniebox has won multiple awards since it first came onto the market. Their releases until now have concentrated on successful pre-school brands, with Horrid Henry being their first release targeting older children.
Novel has seen huge success for Horrid Henry in the audio book space – its other partner are Audible Plus, Audible UK, Voxblock and Findaway. To date Novel has produced 100 audio stories for Audible Plus which are available individually and in various compilations and the company has also compiled multiple audio book compilations for Audible UK.
The entertaining range of stories that will feature on the Toniebox include: Horrid Henry and the Cracking Code Cracker; Horrid Henry and the Evil Guardian; Horrid Henry and the Lucky Thing; Horrid Henry and the Miserable Musical; Horrid Henry and the Scooter of Doom; Horrid Henry and the Secrets of the Universe; Horrid Henry and the Super Monster Wheels, and Horrid Henry and the Treehouse of Terror. To herald the release, Horrid Henry and the Cracking Code Cracker will be made available free for a month, exclusively for tonies regular customers, via their app.
Novel Entertainment’s Co-Founder Mike Watts said: “Working with tonies will help to bring more Henry stories to a wider audience. Horrid Henry has shown enduring appeal with kids and with audio books going from strength to strength, tonies is the ideal partner as they produce such a great child-friendly product.”
In the last two years, Horrid Henry audio books have gained: 355,000 minutes listened; 7,000 complete listen equivalents (total minutes/length of book); 8,700 unique listeners, and the Horrid Henry’s Stories podcast (which uses the audiobooks) has three million plays and an audience size of 120,000.
Horrid Henry continues to be a huge hit with children across multiple platforms. In addition to the audio book, the TV series continues to roll out in the UK on Amazon Kids+, Netflix and YouTube.
For further information please contact:
Janet Balmforth at Liberi Consulting
Tel: + 44 (0)7748 185656 or email: janet@libericonsulting.com
Notes to Editors:
About Novel Entertainment
Novel Entertainment was founded in 2001 by Mike Watts and Lucinda Whiteley. The company specialises in the creation and development of successful children’s character brands across a wide array of media. Novel’s core programming includes Horrid Henry, Cinemaniacs, Fimbles, Rockit’s Pocket and The Roly Mo Show. Novel has produced more than 1,500 programmes for television and radio and their expertise extends into brand licensing and merchandising, computer games, interactive online content, publishing, music, theatre and film.
About Horrid Henry
Horrid Henry is a major multi-media brand. On launch, the TV show rapidly became CITV’s most popular series and subsequently on NickToon’s and Nickelodeon UK’s most popular show, as well as being a hit on Netflix and Amazon Kids+. The series, which spans 250 episodes and a number of specials, is broadcast in over 150 territories outside the UK. Novel also co-produced the live action feature film of Horrid Henry; the first ever British kids’ movie to be filmed in 3D. There is an active licensing and merchandising programme in place and the property was successfully adapted for the stage as Horrid Henry – Live and Horrid, which played for 285 performances in London’s West End and across the UK. The character’s official YouTube channel has attracted more than 3 billion views to date.
About tonies
tonies® is the original screen-free audio entertainment system for young children. Launched in 2016 in Germany, co-founders Patric Faßbender and Marcus Stahl created tonies® with one thing in mind: their children. This revolutionary system allows kids to experience storytelling in a digital age, in a way that stimulates their imagination without screens. The Toniebox was created for kids and parents who want to feel good about their entertainment at home and to bring back imagination in its purest form. Today, tonies® is the world’s largest interactive audio platform for children with more than 10 million Tonieboxes and approx. 125 million Tonies sold.